Across its full range, Tesla sold just 83 vehicles in total in January 2026, marking an 88 percent decline compared to the same period last year.
Across its full range, Tesla sold just 83 vehicles in total in January 2026, marking an 88 percent decline compared to the same period last year.
Considering Model Y was only 2.8% of sales, then with a 20% bigger drop than the market in general, it would probably have been about 25% higher, speculating that model 3 would add another 1.5% that would be (2.8+1.5) x 1.25 = 5.4% marketshare before this latest drop.
So with a total drop of about 70%, discounting Tesla it would probably be about 67-68%. It wouldn’t for instance be less than 65%.
If the EV sales are down that much in general, I think the headline is pretty misleading. Yes, Tesla performed worse than other brands, but it’s not like people boycotted Tesla specifically more than last year. Unfortunately.
It’s still way worse for Tesla than the market in general.