Ford is back promising a new electric pickup for about $30,000. Trouble is, I’ve heard that song from Ford before, and I’m still mad about it. The F-150 Lightning was announced as Ford’s last super affordable EV pickup, only to arrive at a much higher price. The question: Can consumers buy EV pickup trucks at […]
Ford’s promised “$30,000” pickup truck will cost $52,500 if the current math holds.
I agree. It’s like selling the poison and the antidote, while giving a higher promotion budget to the poison.