…things need to change, or Toyota, the world’s largest car company by sales, “will not survive.”
…If Toyota feels like it’s losing ground, then the ground is probably moving.
The problem isn’t just one thing, either. It’s everything, everywhere, all at once. Chinese automakers are gaining ground quickly and setting a new standard for manufacturing costs. Software is becoming a core part of cutting-edge vehicle. Tariffs are still a thing. The auto industry has seen more upheaval in the last few years than it did over the last several decades…
Toyota has always had extremely strict quality standards…But that could soon change.
The brand is implementing something that it calls “Smart Standard Activity.” This is meant to slash…quality standards…Toyota believes it will lower the price of its components…
Aptera is currently making their production intent vehicles for testing and validation. The price has snuck up thanks to Trump’s economic — and literal — world war, but it’s still more affordable than others. It can also charge up to 40 miles per day on solar alone, so the operating costs should be very low.