Grandson of the guy who turned it into a car company, and great grandson of the guy who founded the company.
But also worth pointing out that a lot of Japanese companies maintain the family lineage of CEOs through adult adoption, where the person identified as the heir apparent literally changes their last name and gets adopted into the founding family. I think Suzuki has done it 3 or 4 times, where the President of the company is named Suzuki but is not a blood relative, and is the adopted son of the previous President.
Is this nominative determinism or is he part of a dynasty that founded the company?
Grandson of the guy who turned it into a car company, and great grandson of the guy who founded the company.
But also worth pointing out that a lot of Japanese companies maintain the family lineage of CEOs through adult adoption, where the person identified as the heir apparent literally changes their last name and gets adopted into the founding family. I think Suzuki has done it 3 or 4 times, where the President of the company is named Suzuki but is not a blood relative, and is the adopted son of the previous President.
It’s the latter. Toyota as a car brand was founded in 1937 by Toyoda Kiichirō and Toyoda Eiji.