Hi! I've been following the #buyeuropean movement since about a year and amidst current political events I felt the need to deepen my engagement. All existing lists and guides have been a great resource but I still felt like they didn't have an impact big enough on my consumer habits. This is why I did some research on everyday products in my local supermarkets for us people in Switzerland.\ \ The following lists have been created with the goal to endorse products and alternatives that are as local as possible and belong to companies that are somewhat established but without a horrendous reputation. This is why Nestlé is in the avoid section but if you don't care much about that you can see them as alternatives instead.\ \ Keep in mind that this is a list written by me, a single person, so it's likely to be influenced by my consumer habits, my lifestyle, my location etc. If anyone has more recommendations or finds something was ill-researched, you're most welcome to contribute. I might edit this list later on myself.\ \ To the list: - The company in Brackets is the manufacturer or - if owned externally - the parent company of the manufacturer. For research I've been looking up predominantly Wikipedia or the brands official page. - To almost every product there are store brand alternatives like **M-Classic** and **M-Budget** (Migros), **naturaplan**, **fine food**, **Karma** and **Prix Garantie** (Coop) and others (Denner, Lidl, Aldi, etc.) which I didn't bother to list everywhere. But those are good alternatives most of the time, so don't forget about them! Edit: I just noticed on some Lemmy clients the <br> doesn't work. Sorry about that. **You can view the correctly formatted post [here](https://blorpblorp.xyz/home/c/buyeuropean@feddit.uk/posts/https%3A%2F%2Ffeddit.org%2Fpost%2F24577648) (blorpblorp)**. # Food #### Dairy | Category | To avoid | Alternative | | --- | --- | --- | | Fresh Cheese | Philadelphia (Mondelez 🇺🇸) | Filona (Züger Frischkäse 🇨🇭)
Cantadou (Bel Group 🇫🇷)
Tartare (Savencia 🇫🇷) | | Yoghurt | Hirz (Nestlé 🇨🇭)
LC1 (Nestlé 🇨🇭) | Emmi 🇨🇭
Activia (Danone 🇫🇷) | #### Frozen section | Category | To avoid | Alternative | | --- | --- | --- | | Frozen Snacks | Buitoni (Nestlé 🇨🇭) | Dr. Oetker 🇩🇪
Findus (Nomad Foods 🇬🇧)
Kern & Sammet 🇨🇭 | | Ice Cream | Extrême (Nestlé 🇨🇭)
Frisco (Nestlé 🇨🇭)
Häagen-Dazs (Nestlé 🇨🇭)
Mövenpick (Nestlé 🇨🇭)
Maxibon / Rakete / Pralinato (Nestlé 🇨🇭)
(Ben&Jerry's 🇺🇸 (Unilever 🇬🇧)) | Creme d'Or (Migros 🇨🇭)
Gasparini 🇨🇭
Kalte Lust 🇨🇭
Emmi 🇨🇭 | #### Grains | Category | To avoid | Alternative | | --- | --- | --- | | Mexican inspired | Old El Paso (General Mills 🇺🇸)
Pancho Villa (General Mills 🇺🇸) | Store brands
Fiesta del Sol (Migros 🇨🇭) | | Rice | Ben's Original (Mars Inc. 🇺🇸) | Store brands
Tom's Best (Coop 🇨🇭)
Mister Rice (Migros 🇨🇭) | #### Sauces | Category | To avoid | Alternative | | --- | --- | --- | | Sauces | Heinz 🇺🇸
Thomy (Nestlé 🇨🇭)
Maggi (Nestlé 🇨🇭) | Store brands
Hugo 🇨🇭 | #### Breakfast | Category | To avoid | Alternative | | --- | --- | --- | | Cereals | Kelloggs (Mars Inc. 🇺🇸)
Cini Minis / Lion Cereals / Cookie Crisp (Nestlé 🇨🇭) | Familia 🇨🇭
Farmer (Migros🇨🇭)
Country (Coop 🇨🇭)
Alnatura 🇩🇪 | | Chocolate Spreads | De Rujiter (Mondelez 🇺🇸) | Lindt 🇨🇭
Ovomaltine 🇨🇭 (Associated British Foods 🇬🇧)
Caotina 🇨🇭 (Associated British Foods 🇬🇧)
Nutella (Ferrero 🇮🇹)
Nocciolata (Rigoni di Asiago 🇮🇹) | #### Snacks | Category | To avoid | Alternative | | --- | --- | --- | | Salty snacks | Pringles (Mars Inc. 🇺🇸)
Doritos (PepsiCo 🇺🇸)
Pancho Villa (General Mills 🇺🇸)
TUC (Mondelez 🇺🇸)
Lay's (Pepsico 🇺🇸) | Zweifel 🇨🇭
Farm Chips 🇨🇭 (Migros)
Tyrrells 🇬🇧 | | Chocolate | Toblerone (Mondelez 🇺🇸)
Cailler (Nestlé 🇨🇭)
Smarties (Nestlé 🇨🇭)
Kitkat (Nestlé 🇨🇭)
M&Ms (Mars Inc. 🇺🇸)
Malteser (Mars Inc. 🇺🇸)
Twix / Snickers / Mars / Milky Ways / Bounty (Mars Inc. 🇺🇸)
Reese's (Hershey 🇺🇸)
Balisto (Mars Inc. 🇺🇸)
Mikado (Mondelez 🇺🇸)
Milka (Mondelez 🇺🇸) | Lindt 🇨🇭
Ragusa (Camille Bloch🇨🇭)
Torino (Camille Bloch🇨🇭)
Frey (Migros🇨🇭)
Kägi 🇨🇭
Halba 🇨🇭
Ovomaltine 🇨🇭 (Associated British Foods 🇬🇧)
Kinder (Ferrero 🇮🇹)
Toffifee (August Storck 🇩🇪)
Knoppers (August Storck 🇩🇪) | | Cookies | Oreo (Mondelez 🇺🇸) | Kambly 🇨🇭
Wernli 🇨🇭 | | Sweets | Sugus (Mars Inc. 🇺🇸)
Skittles (Mars Inc. 🇺🇸) | Trolli 🇩🇪
Haribo 🇩🇪
Nimm 2 (August Storck 🇩🇪) | | Chewing gum / Mints | Hubba Bubba (Mars Inc. 🇺🇸)
Airwaves (Mars Inc. 🇺🇸) | Ricola 🇨🇭
Stimorol (Perfetti van Melle 🇮🇹🇳🇱)
Mentos (Perfetti van Melle 🇮🇹🇳🇱)
Fisherman's Friend 🇬🇧
Tictac (Ferrero 🇮🇹) | # Beverages | Category | To avoid | Alternative | | --- | --- | --- | | Alcohol | Jack Daniels 🇺🇸
Jim Beam Bourbon 🇺🇸
Woodford Reserve 🇺🇸
Budweiser 🇺🇸 | I don't drink much alcohol, suggestions welcome
Johnny Walker 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (Diageo 🇬🇧) | | Soft Drinks | Pepsi (PepsiCo 🇺🇸)
Gatorade (PepsiCo 🇺🇸)
7-up (PepsiCo 🇺🇸)
Dr Pepper (PepsiCo 🇺🇸)
Capri-Sun (Mondelez 🇺🇸)
Oasis (Coca-Cola Co. 🇺🇸)
Coca-Cola / Fanta / Sprite (Coca-Cola Co. 🇺🇸)
Fuzetea/Fusetea (Coca-Cola Co. 🇺🇸)
Mezzo-Mix (Coca-Cola Co. 🇺🇸)
Powerade (Coca-Cola Co. 🇺🇸)
Schweppes (Coca-Cola Co. 🇺🇸)
Monster Energy 🇺🇸
Arizona 🇺🇸
Nestea (Nestlé 🇨🇭) | Ramseier 🇨🇭
Sinalco 🇨🇭
Rivella 🇨🇭
Elmer 🇨🇭
El Tony Mate (intelligentfood 🇨🇭)
Migros Ice Tea (Migros 🇨🇭)
Focus Water (Rivella 🇨🇭)
Sirup (Migros 🇨🇭)
Pepita (Mineralquelle Eptingen 🇨🇭)
Flauder (Goba 🇨🇭)
Farmer (Adelbodner 🇨🇭)
Red Bull 🇦🇹
Volvic (Danone 🇫🇷)
Vitamin Well 🇸🇪
Isostar (Associated British Foods 🇬🇧) | | Water | Valser (Coca-Cola Co. 🇺🇸)
S. Pellegrino (Nestlé 🇨🇭)
Henniez (Nestlé 🇨🇭)
Vittel (Nestlé 🇨🇭) | tap-water duh
Knutwiler 🇨🇭
Rhäzünser (Feldschlösschen 🇨🇭)
Adelbodner 🇨🇭
Aproz (Migros 🇨🇭)
Swiss Alpina (Coop 🇨🇭)
Evian (Danone 🇫🇷) | | Coffee | Nescafé (Nestlé 🇨🇭)
Nespresso (Nestlé 🇨🇭)
Starbucks 🇺🇸 | Hochstrasser 🇨🇭
Bertschi 🇨🇭
Henauer 🇨🇭
Vicafe 🇨🇭
Chicco D'Oro 🇨🇭
CoffeeB 🇨🇭
Delizio 🇨🇭
Lavazza 🇮🇹
L'Or (Jacobs Douwe Egberts 🇳🇱)
Tchibo 🇩🇪 | | Fruit Juice | Innocent (>90% Coca-Cola Co. 🇺🇸) | Sun Queen (Migros 🇨🇭)
Biotta (Orior 🇨🇭)
Anna's Best (Migros 🇨🇭)
Sluups (Fresh Drink 🇨🇭)
Andros 🇫🇷
Granini (Eckes-Granini 🇩🇪)
Alnatura 🇩🇪
True Fruits 🇩🇪
Hohes C (Eckes-Granini 🇩🇪) | # Non-food #### Household | Category | To avoid | Alternative | | --- | --- | --- | | Laundry detergents | Ariel (P&G 🇺🇸)
Lenor (P&G 🇺🇸)
Febreze (P&G 🇺🇸) | Held 🇨🇭
Total (Migros 🇨🇭)
Elan (Migros 🇨🇭)
Washo 🇨🇭
Persil / Perwoll (Henkel 🇩🇪)
Frosch (Werne & Mertz 🇩🇪)
Omo (Unilever 🇬🇧)
Vanish (Reckitt Benckiser 🇬🇧) | | Cleaning utensils | Swiffer (P&G 🇺🇸)
Scotch-Brite (3M 🇺🇸)
Scrub Daddy 🇺🇸 | Creaclean 🇨🇭
Twist (Migros 🇨🇭)
Flup (Coop 🇨🇭)
Leifheit 🇩🇪
Vileda (Freudenberg 🇩🇪) | | Cleaning | Ajax (Colgate-Palmolive 🇺🇸) | Durgol 🇨🇭
Potz (Migros 🇨🇭)
Cif (Unilever 🇬🇧)
Cillit Bang (Reckitt Benckiser 🇬🇧)
Attitude 🇨🇦
Dettol (Reckitt Benckiser 🇬🇧)
Frosch (Werne & Mertz 🇩🇪) | | Soap | Palmolive (Colgate-Palmolive 🇺🇸)
Le Petit Marseillais (Kenvue 🇺🇸) | Method (Held 🇨🇭)
I am (Migros 🇨🇭)
pH-Balance (Migros 🇨🇭)
Well (Coop 🇨🇭)
Nivea (Beiersdorf 🇩🇪)
Dettol (Reckitt Benckiser 🇬🇧) | #### Drugstore | Category | To avoid | Alternative | | --- | --- | --- | | Dental hygiene | Colgate (Colgate-Palmolive 🇺🇸)
Elmex (Colgate-Palmolive 🇺🇸)
Oral-B (P&G 🇺🇸)
Listerine (Kenvue 🇺🇸)
Meridol (Colgate-Palmolive 🇺🇸) | Curaprox 🇨🇭
Dentamed (Coop 🇨🇭)
Candida (Migros 🇨🇭)
Trisa 🇨🇭
Odol (Haleon 🇬🇧)
Parodontax (Haleon 🇬🇧)
Sensodyne (Haleon 🇬🇧)
Philips 🇳🇱
Signal (Unilever 🇬🇧) | | Shaving | Gillette (P&G 🇺🇸) | Wilkinson Sword 🇬🇧
Well (Coop 🇨🇭)
Bic 🇬🇧 | | Intimate hygiene | Always (P&G 🇺🇸)
Tampax (P&G 🇺🇸)
Carefree (Johnson & Johnson 🇺🇸) | Molfina (Migros 🇨🇭)
o.b. 🇩🇪
Cosmea (Pelz Group 🇩🇪)
Duchesse (Müller 🇩🇪)
Tena (Essity 🇸🇪) | | Haircare | Head & Shoulders (P&G 🇺🇸)
Pantene (P&G 🇺🇸) | Belherbal (Migros 🇨🇭)
Well (Coop 🇨🇭)
Rausch 🇨🇭
Garnier (L'Oréal 🇫🇷)
Elsève (L'Oréal 🇫🇷)
Schwarzkopf (Henkel 🇩🇪)
Syoss (Henkel 🇩🇪) | | Skincare | Neutrogena (Kenvue 🇺🇸)
Le Petit Marseillais (Kenvue 🇺🇸) | Weleda 🇨🇭
pH-Balance (Migros 🇨🇭)
Kneipp 🇨🇭
Nivea (Beiersdorf 🇩🇪)
Eucerin (Beiersdorf 🇩🇪)
CeraVe (L'Oréal 🇫🇷)
La Roche Posay (L'Oréal 🇫🇷) | | Tissues | Kleenex (Kimberly-Clark 🇺🇸) | Linsoft (Migros 🇨🇭)
Well (Coop 🇨🇭)
Tempo (Essity 🇸🇪) | | Lip balms | Burts Bees (Clorox 🇺🇸) | Labello (Beiersdorf 🇩🇪)
Vaseline (Unilever 🇬🇧) | | Makeup | NYX 🇺🇸 (L'Oréal 🇫🇷)
Maybelline 🇺🇸 (L'Oréal 🇫🇷) | L'Oréal Paris 🇫🇷 | # Pets | Category | To avoid | Alternative | | --- | --- | --- | | Pet food | Whiskas (Mars Inc. 🇺🇸)
Sheba (Mars Inc. 🇺🇸)
Cesar (Mars Inc. 🇺🇸)
Dreamies (Mars Inc. 🇺🇸)
Pedigree (Mars Inc. 🇺🇸)
Exelcat (Mars Inc. 🇺🇸)
Perfect Fit (Mars Inc. 🇺🇸)
Edgar-Cooper (General Mills 🇺🇸)
Purina (Nestlé 🇨🇭)
Friskies (Nestlé 🇨🇭) | Delibest (Delipet 🇨🇭)
Vitakraft 🇨🇭
Lily's Kitchen 🇬🇧 | | Other stuff | Catsan (Mars Inc. 🇺🇸) | Optipet (Martec Handels 🇨🇭) | # Some extras There is still so much left to look into - clothing, outdoor, kitchen ware, cars, traveling, etc. - but because my time is limited and this post is already getting pretty long here are just a few more addings I felt strongly about. | Category | To avoid | Alternative | | --- | --- | --- | | Payment | Visa 🇺🇸
Mastercard 🇺🇸
American Express 🇺🇸 | Twint 🇨🇭 (wherever possible)
Auf Rechnung | | Second hand buying / selling | Facebook Marketplace (Meta 🇺🇸) | Ricardo 🇨🇭
Tutti 🇨🇭
Marko 🇨🇭 | | Streaming | Netflix 🇺🇸
Amazon Prime 🇺🇸
Disney Plus 🇺🇸
etc. | playsuisse.ch 🇨🇭
SRF 🇨🇭
filmfriend.ch 🇨🇭
cinu.ch 🇨🇭
Arte.tv 🇫🇷🇩🇪
Your local cinema
Your local library
The high seas 🏴‍☠️ | If you got this far thank you for scrolling through and I hope this helped someone in their endeavour. My eyes have certainly been opened regarding some brands I never questioned or believed to be very Swiss.