There was a very annoying radio ad for a musli brand when I was a child. I decided then that I would never buy their product ever. I’m 40 now and can proudly say that I still go out of my way to not buy any products from that company and to the best of my knowledge I’ve never eaten their products.

I get that the idea is to create recognition, but if it’s too annoying you won’t get a “Ah, I’ve heard that name I’ll go for this one” from me but a “Oh, that’s the annoying one, I’ll avoid it.”

I liked dating platforms way back in the days when you could make your own page, had large text fields to describe yourself and could filter by age, location and maybe a few other important things like smoking or wanting kids. Years later I tried the apps and it was just frustrating and nothing else. There wasn’t even really space to describe yourself or show your character.

So he’s pissing off all the great candidates who have better options.