Hi! I’ve been following the #buyeuropean movement since about a year and amidst current political events I felt the need to deepen my engagement. All existing lists and guides have been a great resource but I still felt like they didn’t have an impact big enough on my consumer habits. This is why I did some research on everyday products in my local supermarkets for us people in Switzerland.

The following lists have been created with the goal to endorse products and alternatives that are as local as possible and belong to companies that are somewhat established but without a horrendous reputation. This is why Nestlé is in the avoid section but if you don’t care much about that you can see them as alternatives instead.

Keep in mind that this is a list written by me, a single person, so it’s likely to be influenced by my consumer habits, my lifestyle, my location etc. If anyone has more recommendations or finds something was ill-researched, you’re most welcome to contribute. I might edit this list later on myself.

To the list:

  • The company in Brackets is the manufacturer or - if owned externally - the parent company of the manufacturer. For research I’ve been looking up predominantly Wikipedia or the brands official page.
  • To almost every product there are store brand alternatives like M-Classic and M-Budget (Migros), naturaplan, fine food, Karma and Prix Garantie (Coop) and others (Denner, Lidl, Aldi, etc.) which I didn’t bother to list everywhere. But those are good alternatives most of the time, so don’t forget about them!

Edit: I just noticed on some Lemmy clients the <br> doesn’t work. Sorry about that. You can view the correctly formatted post here (blorpblorp).

Food

Dairy

Category To avoid Alternative
Fresh Cheese Philadelphia (Mondelez 🇺🇸) Filona (Züger Frischkäse 🇨🇭)<br>Cantadou (Bel Group 🇫🇷)<br>Tartare (Savencia 🇫🇷)
Yoghurt Hirz (Nestlé 🇨🇭)<br>LC1 (Nestlé 🇨🇭) Emmi 🇨🇭<br>Activia (Danone 🇫🇷)

Frozen section

Category To avoid Alternative
Frozen Snacks Buitoni (Nestlé 🇨🇭) Dr. Oetker 🇩🇪<br>Findus (Nomad Foods 🇬🇧)<br>Kern & Sammet 🇨🇭
Ice Cream Extrême (Nestlé 🇨🇭)<br>Frisco (Nestlé 🇨🇭)<br>Häagen-Dazs (Nestlé 🇨🇭)<br>Mövenpick (Nestlé 🇨🇭)<br>Maxibon / Rakete / Pralinato (Nestlé 🇨🇭)<br>(Ben&Jerry’s 🇺🇸 (Unilever 🇬🇧)) Creme d’Or (Migros 🇨🇭)<br>Gasparini 🇨🇭<br>Kalte Lust 🇨🇭<br>Emmi 🇨🇭

Grains

Category To avoid Alternative
Mexican inspired Old El Paso (General Mills 🇺🇸)<br>Pancho Villa (General Mills 🇺🇸) Store brands<br>Fiesta del Sol (Migros 🇨🇭)
Rice Ben’s Original (Mars Inc. 🇺🇸) Store brands<br>Tom’s Best (Coop 🇨🇭)<br>Mister Rice (Migros 🇨🇭)

Sauces

Category To avoid Alternative
Sauces Heinz 🇺🇸<br>Thomy (Nestlé 🇨🇭)<br>Maggi (Nestlé 🇨🇭) Store brands<br>Hugo 🇨🇭

Breakfast

Category To avoid Alternative
Cereals Kelloggs (Mars Inc. 🇺🇸)<br>Cini Minis / Lion Cereals / Cookie Crisp (Nestlé 🇨🇭) Familia 🇨🇭<br>Farmer (Migros🇨🇭)<br>Country (Coop 🇨🇭)<br>Alnatura 🇩🇪
Chocolate Spreads De Rujiter (Mondelez 🇺🇸) Lindt 🇨🇭<br>Ovomaltine 🇨🇭 (Associated British Foods 🇬🇧)<br>Caotina 🇨🇭 (Associated British Foods 🇬🇧)<br>Nutella (Ferrero 🇮🇹)<br>Nocciolata (Rigoni di Asiago 🇮🇹)

Snacks

Category To avoid Alternative
Salty snacks Pringles (Mars Inc. 🇺🇸)<br>Doritos (PepsiCo 🇺🇸)<br>Pancho Villa (General Mills 🇺🇸)<br>TUC (Mondelez 🇺🇸)<br>Lay’s (Pepsico 🇺🇸) Zweifel 🇨🇭<br>Farm Chips 🇨🇭 (Migros)<br>Tyrrells 🇬🇧
Chocolate Toblerone (Mondelez 🇺🇸)<br>Cailler (Nestlé 🇨🇭)<br>Smarties (Nestlé 🇨🇭)<br>Kitkat (Nestlé 🇨🇭)<br>M&Ms (Mars Inc. 🇺🇸)<br>Malteser (Mars Inc. 🇺🇸)<br>Twix / Snickers / Mars / Milky Ways / Bounty (Mars Inc. 🇺🇸)<br>Reese’s (Hershey 🇺🇸)<br>Balisto (Mars Inc. 🇺🇸)<br>Mikado (Mondelez 🇺🇸)<br>Milka (Mondelez 🇺🇸) Lindt 🇨🇭<br>Ragusa (Camille Bloch🇨🇭)<br>Torino (Camille Bloch🇨🇭)<br>Frey (Migros🇨🇭)<br>Kägi 🇨🇭<br>Halba 🇨🇭<br>Ovomaltine 🇨🇭 (Associated British Foods 🇬🇧)<br>Kinder (Ferrero 🇮🇹)<br>Toffifee (August Storck 🇩🇪)<br>Knoppers (August Storck 🇩🇪)
Cookies Oreo (Mondelez 🇺🇸) Kambly 🇨🇭<br>Wernli 🇨🇭
Sweets Sugus (Mars Inc. 🇺🇸)<br>Skittles (Mars Inc. 🇺🇸) Trolli 🇩🇪<br>Haribo 🇩🇪<br>Nimm 2 (August Storck 🇩🇪)
Chewing gum / Mints Hubba Bubba (Mars Inc. 🇺🇸)<br>Airwaves (Mars Inc. 🇺🇸) Ricola 🇨🇭<br>Stimorol (Perfetti van Melle 🇮🇹🇳🇱)<br>Mentos (Perfetti van Melle 🇮🇹🇳🇱)<br>Fisherman’s Friend 🇬🇧<br>Tictac (Ferrero 🇮🇹)

Beverages

Category To avoid Alternative
Alcohol Jack Daniels 🇺🇸<br>Jim Beam Bourbon 🇺🇸<br>Woodford Reserve 🇺🇸<br>Budweiser 🇺🇸 I don’t drink much alcohol, suggestions welcome<br>Johnny Walker 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (Diageo 🇬🇧)
Soft Drinks Pepsi (PepsiCo 🇺🇸)<br>Gatorade (PepsiCo 🇺🇸)<br>7-up (PepsiCo 🇺🇸)<br>Dr Pepper (PepsiCo 🇺🇸)<br>Capri-Sun (Mondelez 🇺🇸)<br>Oasis (Coca-Cola Co. 🇺🇸)<br>Coca-Cola / Fanta / Sprite (Coca-Cola Co. 🇺🇸)<br>Fuzetea/Fusetea (Coca-Cola Co. 🇺🇸)<br>Mezzo-Mix (Coca-Cola Co. 🇺🇸)<br>Powerade (Coca-Cola Co. 🇺🇸)<br>Schweppes (Coca-Cola Co. 🇺🇸)<br>Monster Energy 🇺🇸<br>Arizona 🇺🇸<br>Nestea (Nestlé 🇨🇭) Ramseier 🇨🇭<br>Sinalco 🇨🇭<br>Rivella 🇨🇭<br>Elmer 🇨🇭<br>El Tony Mate (intelligentfood 🇨🇭)<br>Migros Ice Tea (Migros 🇨🇭)<br>Focus Water (Rivella 🇨🇭)<br>Sirup (Migros 🇨🇭)<br>Pepita (Mineralquelle Eptingen 🇨🇭)<br>Flauder (Goba 🇨🇭)<br>Farmer (Adelbodner 🇨🇭)<br>Red Bull 🇦🇹<br>Volvic (Danone 🇫🇷)<br>Vitamin Well 🇸🇪<br>Isostar (Associated British Foods 🇬🇧)
Water Valser (Coca-Cola Co. 🇺🇸)<br>S. Pellegrino (Nestlé 🇨🇭)<br>Henniez (Nestlé 🇨🇭)<br>Vittel (Nestlé 🇨🇭) tap-water duh<br>Knutwiler 🇨🇭<br>Rhäzünser (Feldschlösschen 🇨🇭)<br>Adelbodner 🇨🇭<br>Aproz (Migros 🇨🇭)<br>Swiss Alpina (Coop 🇨🇭)<br>Evian (Danone 🇫🇷)
Coffee Nescafé (Nestlé 🇨🇭)<br>Nespresso (Nestlé 🇨🇭)<br>Starbucks 🇺🇸 Hochstrasser 🇨🇭<br>Bertschi 🇨🇭<br>Henauer 🇨🇭<br>Vicafe 🇨🇭<br>Chicco D’Oro 🇨🇭<br>CoffeeB 🇨🇭<br>Delizio 🇨🇭<br>Lavazza 🇮🇹<br>L’Or (Jacobs Douwe Egberts 🇳🇱)<br>Tchibo 🇩🇪
Fruit Juice Innocent (>90% Coca-Cola Co. 🇺🇸) Sun Queen (Migros 🇨🇭)<br>Biotta (Orior 🇨🇭)<br>Anna’s Best (Migros 🇨🇭)<br>Sluups (Fresh Drink 🇨🇭)<br>Andros 🇫🇷<br>Granini (Eckes-Granini 🇩🇪)<br>Alnatura 🇩🇪<br>True Fruits 🇩🇪<br>Hohes C (Eckes-Granini 🇩🇪)

Non-food

Household

Category To avoid Alternative
Laundry detergents Ariel (P&G 🇺🇸)<br>Lenor (P&G 🇺🇸)<br>Febreze (P&G 🇺🇸) Held 🇨🇭<br>Total (Migros 🇨🇭)<br>Elan (Migros 🇨🇭)<br>Washo 🇨🇭<br>Persil / Perwoll (Henkel 🇩🇪)<br>Frosch (Werne & Mertz 🇩🇪)<br>Omo (Unilever 🇬🇧)<br>Vanish (Reckitt Benckiser 🇬🇧)
Cleaning utensils Swiffer (P&G 🇺🇸)<br>Scotch-Brite (3M 🇺🇸)<br>Scrub Daddy 🇺🇸 Creaclean 🇨🇭<br>Twist (Migros 🇨🇭)<br>Flup (Coop 🇨🇭)<br>Leifheit 🇩🇪<br>Vileda (Freudenberg 🇩🇪)
Cleaning Ajax (Colgate-Palmolive 🇺🇸) Durgol 🇨🇭<br>Potz (Migros 🇨🇭)<br>Cif (Unilever 🇬🇧)<br>Cillit Bang (Reckitt Benckiser 🇬🇧)<br>Attitude 🇨🇦<br>Dettol (Reckitt Benckiser 🇬🇧)<br>Frosch (Werne & Mertz 🇩🇪)
Soap Palmolive (Colgate-Palmolive 🇺🇸)<br>Le Petit Marseillais (Kenvue 🇺🇸) Method (Held 🇨🇭)<br>I am (Migros 🇨🇭)<br>pH-Balance (Migros 🇨🇭)<br>Well (Coop 🇨🇭)<br>Nivea (Beiersdorf 🇩🇪)<br>Dettol (Reckitt Benckiser 🇬🇧)

Drugstore

Category To avoid Alternative
Dental hygiene Colgate (Colgate-Palmolive 🇺🇸)<br>Elmex (Colgate-Palmolive 🇺🇸)<br>Oral-B (P&G 🇺🇸)<br>Listerine (Kenvue 🇺🇸)<br>Meridol (Colgate-Palmolive 🇺🇸) Curaprox 🇨🇭<br>Dentamed (Coop 🇨🇭)<br>Candida (Migros 🇨🇭)<br>Trisa 🇨🇭<br>Odol (Haleon 🇬🇧)<br>Parodontax (Haleon 🇬🇧)<br>Sensodyne (Haleon 🇬🇧)<br>Philips 🇳🇱<br>Signal (Unilever 🇬🇧)
Shaving Gillette (P&G 🇺🇸) Wilkinson Sword 🇬🇧<br>Well (Coop 🇨🇭)<br>Bic 🇬🇧
Intimate hygiene Always (P&G 🇺🇸)<br>Tampax (P&G 🇺🇸)<br>Carefree (Johnson & Johnson 🇺🇸) Molfina (Migros 🇨🇭)<br>o.b. 🇩🇪<br>Cosmea (Pelz Group 🇩🇪)<br>Duchesse (Müller 🇩🇪)<br>Tena (Essity 🇸🇪)
Haircare Head & Shoulders (P&G 🇺🇸)<br>Pantene (P&G 🇺🇸) Belherbal (Migros 🇨🇭)<br>Well (Coop 🇨🇭)<br>Rausch 🇨🇭<br>Garnier (L’Oréal 🇫🇷)<br>Elsève (L’Oréal 🇫🇷)<br>Schwarzkopf (Henkel 🇩🇪)<br>Syoss (Henkel 🇩🇪)
Skincare Neutrogena (Kenvue 🇺🇸)<br>Le Petit Marseillais (Kenvue 🇺🇸) Weleda 🇨🇭<br>pH-Balance (Migros 🇨🇭)<br>Kneipp 🇨🇭<br>Nivea (Beiersdorf 🇩🇪)<br>Eucerin (Beiersdorf 🇩🇪)<br>CeraVe (L’Oréal 🇫🇷)<br>La Roche Posay (L’Oréal 🇫🇷)
Tissues Kleenex (Kimberly-Clark 🇺🇸) Linsoft (Migros 🇨🇭)<br>Well (Coop 🇨🇭)<br>Tempo (Essity 🇸🇪)
Lip balms Burts Bees (Clorox 🇺🇸) Labello (Beiersdorf 🇩🇪)<br>Vaseline (Unilever 🇬🇧)
Makeup NYX 🇺🇸 (L’Oréal 🇫🇷)<br>Maybelline 🇺🇸 (L’Oréal 🇫🇷) L’Oréal Paris 🇫🇷

Pets

Category To avoid Alternative
Pet food Whiskas (Mars Inc. 🇺🇸)<br>Sheba (Mars Inc. 🇺🇸)<br>Cesar (Mars Inc. 🇺🇸)<br>Dreamies (Mars Inc. 🇺🇸)<br>Pedigree (Mars Inc. 🇺🇸)<br>Exelcat (Mars Inc. 🇺🇸)<br>Perfect Fit (Mars Inc. 🇺🇸)<br>Edgar-Cooper (General Mills 🇺🇸)<br>Purina (Nestlé 🇨🇭)<br>Friskies (Nestlé 🇨🇭) Delibest (Delipet 🇨🇭)<br>Vitakraft 🇨🇭<br>Lily’s Kitchen 🇬🇧
Other stuff Catsan (Mars Inc. 🇺🇸) Optipet (Martec Handels 🇨🇭)

Some extras

There is still so much left to look into - clothing, outdoor, kitchen ware, cars, traveling, etc. - but because my time is limited and this post is already getting pretty long here are just a few more addings I felt strongly about.

Category To avoid Alternative
Payment Visa 🇺🇸<br>Mastercard 🇺🇸<br>American Express 🇺🇸 Twint 🇨🇭 (wherever possible)<br>Auf Rechnung
Second hand buying / selling Facebook Marketplace (Meta 🇺🇸) Ricardo 🇨🇭<br>Tutti 🇨🇭<br>Marko 🇨🇭
Streaming Netflix 🇺🇸<br>Amazon Prime 🇺🇸<br>Disney Plus 🇺🇸<br>etc. playsuisse.ch 🇨🇭<br>SRF 🇨🇭<br>filmfriend.ch 🇨🇭<br>cinu.ch 🇨🇭<br>Arte.tv 🇫🇷🇩🇪<br>Your local cinema<br>Your local library<br>The high seas 🏴‍☠️

If you got this far thank you for scrolling through and I hope this helped someone in their endeavour. My eyes have certainly been opened regarding some brands I never questioned or believed to be very Swiss.

  • Szewek@sopuli.xyz
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    1 day ago

    Awesome list!

    I was surprised not see Vinted or Sellpy on the second-hand list, but apparently neither works in Switzerland :O

    You might be doing this already, but getting off Google Search is an essay thing that hurts the company a lot. And using adblock on YouTube.

    • simsala@feddit.orgOP
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      1 day ago

      I didn’t even consider other second-hand services since the ones I listed are already quite established here. Might make sense for people closer to the border to have an international platform though.

      And yes, I got off Google Search a long ago and am happily using Ecosia :D

    • Szewek@sopuli.xyz
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      1 day ago

      PS: I’m shocked by Neutrogena. They got me with the Norwegian flag (WTF?!), I didn’t even check it.

      • simsala@feddit.orgOP
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        1 day ago

        Yeah it seems like the flag is just there because of the Norwegian formula used. Very misleading

  • Lazycog@sopuli.xyzM
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    2 days ago

    Just noticed your edit before I wanted to mention about the line breaks, but wanted to say thanks for the cool and informative table!

      • Lazycog@sopuli.xyzM
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        2 days ago

        Two empty spaces (or more) at the end of the line is the usual way in markdown, but not whether it works in every lemmy app since they all have different levels of markdown implementation but it should work.

        Edit: damnit sorry forgot about the table part… No idea sorry :(

        Edit 2: so I got curious and tried everything I could think of, and checked out what lemmy default web UI uses as it’s markdown flavour: “commonmark”, which doesn’t natively seem to support newlines in tables sadly.

      • huppakee@piefed.social
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        2 days ago

        Double
        space at the end of a line will give you a line break, but not sure if that works in a table.

        • dash
        • creates
        • a
        • list,
        • but also not sure about using that in a table.
  • comrade_twisty@feddit.org
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    2 days ago

    Infomaniak - if you’re reading this please work on your pricing transparency and don’t hide prices behind trial accounts.

    It’s incredibly hard to migrate to a swiss provider from a US provider if you cannot even see what you’ll be paying in the end.

    Your website is atrocious in that regard.

    • simsala@feddit.orgOP
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      I’m an Infomaniak user and while I’m really happy with the services they provide and will gladly vouch for them, you’re right about their website. Sometimes it feels so jumbled and weirdly organised and some texts in their support documentation feel like they’ve been written by a bad AI.

  • Squirrelsdrivemenuts@lemmy.world
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    2 days ago

    Thanks! A quick look through the list was so helpful to make sure I am doing things right. I’m really surprised by Le Petit Marseillais and will not buy again. And so many snacks! I believe following the non-american diet might make me healthier as well.

  • huppakee@piefed.social
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    2 days ago

    Great job, nice work - agree that store brand alternative is the easy alternative. But despite Ben & Jerry’s is a US brand and they’ve become less outspoken since they are part of Unilever, i personally wouldn’t put them on a list next to the likes of Nestlé, 3M and Amazon.

    • VonReposti@feddit.dk
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      1 day ago

      It’s though a quite different flavour from the sweetnees of a Bourbon. If Bourbon’s your thing I’d recommend a Canadian Club. And yes, it’s not European but unfortunately whiskies are quite dependent on climate and environment for their flavour profile.

      Otherwise this is a great time to discover great Scotch wishkies!