https://old.reddit.com/r/stupidpol/comments/1i6vf82/liberals_lose_in_culture_wars_because_they_scold/

This is why Trump wins and liberals lose. Brits, actually, get this right on either side of the aisle. Nobody cares about a massive, le epic, takedown of their opponent. What they want to see is you turn the opposition into a comedy show that details the errors of their thinking. If liberals pivoted to genuine humor regarding how fucking stupid American conservatives are, through their own shame at a certain point they would stop holding these positions.