• givesomefucks@lemmy.world
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    10 hours ago

    If Streamers were smart, they’d lock pricing and change it for new signups.

    Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.

    Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up

    • Photonic@lemmy.world
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      9 hours ago

      It’s not like they don’t know what they’re doing. They studied all kinds of business strategies diurig their “International business studies” or whatever the fuck they did. The C-suite simply doesn’t care about long term retention, they want their bonuses for this year and the next. They know perfectly well they will be replaced in a few years time anyway, whether it’s because profits are not increasing as much as the shareholders want or whether the profits have gone up because of price raises, but down again because customers left.

      But in the second scenario they will get a whole lot more bonuses than in the first. So this is what consumers get: enshittification.

    • Grimy@lemmy.world
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      8 hours ago

      It’s a 2$ increase from 13$ to 15$. I feel like most people don’t care and it’s more of a boiled frog situation than anything else. I doubt anyone is seriously going to cancel for an extra 2$ unless they were already planning too tbh.

      • TVA@thebrainbin.org
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        5 hours ago

        Also, don’t most people mentally round that up anyways? $13 was already $15 as far as I was concerned, so, this is just raising it what what I basically thought I was already paying. If they raise it again though, it’s going to $20 which is gonna be a tougher pill to swallow.

      • Encrypt-Keeper@lemmy.world
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        6 hours ago

        It’s also included in the Apple one subscription that comes with Apple News, Apple Music, iCloud storage, etc. people might cancel their subscription to one of those, but not want to lose the others.

    • vladmech@lemmy.world
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      9 hours ago

      That’s what Dropout does, and while I’m not likely to cancel anyway because I love their content, I’m even less likely knowing if I left and came back not would be on the higher sub price

      • givesomefucks@lemmy.world
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        9 hours ago

        I did not know that, but I just signed up a little over a month ago.

        But yeah, even if I run out of their backlog, I’m probably going to keep that active anyways

        Super weird it’s basically College Humor legally, but they’re doing a really good job.

        • Carl@anarchist.nexus
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          9 hours ago

          Super weird it’s basically College Humor legally, but they’re doing a really good job.

          Yeah, the transformation from College Humor to Dropout is honestly a masterclass in business (and marketing) management. I fully believe that it’s the kind of thing that college marketing majors will be writing papers on in the future.

    • ch00f@lemmy.world
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      9 hours ago

      The problem is that everyone who wants a subscription probably already has one. New customers aren’t born fast enough to keep up with line go up.

      • scytale@piefed.zip
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        6 hours ago

        And they’re relying on people not noticing the price increases because of autopay.

    • ryper@lemmy.ca
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      9 hours ago

      Most streamers at least have annual subscriptions at a discount. Netflix is month-to-month only, which is just asking for churn.

      • ninja@lemmy.world
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        9 hours ago

        This is what they do instead. The long term agreement discount encourages people to stay subscribed rather than discouraging people from (re)starting a subscription.

        • Tanoh@lemmy.world
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          7 hours ago

          Payment processors take a cut of every transaction, so it is better for the provider too. And if they are small, not applicable to Netflix, it is nice to have a baseline of income every year.

    • jtrek@startrek.website
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      8 hours ago

      They’re not trying to make a good product. They’re trying to get their short term gains.

      Normal capitalist bullshit where a handful of people (who probably don’t even do any work) make decisions and keep almost all the profits.

    • dudeface@lemmy.world
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      10 hours ago

      That sounds like terrible economics when you have hundreds of millions of customers who will likely just accept it

      • pdxfed@lemmy.world
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        9 hours ago

        The cost in electronic services is in acquisition; the nominal cost to deliver services to a paying subscriber is lower than acquiring a new one.

        Yes you would flatten your margin with existing customers by not hiking their rates (or not as much) but pretending there won’t be defection assumes near monopoly–which the US has permitted largely for the last 4 decades.

        Cell phone companies made it super easy to leave by only offering good discounts to new customers.

          • givesomefucks@lemmy.world
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            9 hours ago

            Jesus…

            This is a couple years old but:

            Shares of Netflix closed down more than 35% Wednesday after the streamer reported earnings Tuesday evening that showed it lost subscribers for the first time in more than 10 years.

            https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html

            The product is the stock price.

            Amount of subscribers effects stock price.

            They raise price as a reaction to not meeting aubscriber goals.

            Which is a short term fix that needs to be done over and over again.

      • givesomefucks@lemmy.world
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        9 hours ago

        Then you don’t understand why long term reliable customers are better than intermittent ones…

        Which means you don’t know anything else about business, and are just going off vibes

        • plyth@feddit.org
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          2 hours ago

          Then you don’t understand why long term reliable customers are better than intermittent ones…

          It’s a numbers game. Are there so many? Why else would a company care?

        • Blue_Morpho@lemmy.world
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          9 hours ago

          I’m sure they tested it and found that enough customers would stay to make it profitable.

          Consumers, especially Apple users, accept higher prices. It’s baffling to me but true.

          In 2014, Netflix was $8/month. It’s now 12 years later and Netflix is $20/month.

        • dudeface@lemmy.world
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          9 hours ago

          You said basically nothing that counters anything I said

          Enjoy getting back to high school

  • Prove_your_argument@piefed.social
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    7 hours ago

    Sucks. Still my favorite streaming service because of all the high quality science fiction shows and no ad tier.

    So far they haven’t cancelled any of the shows I’ve been super excited for either. It’s not like scamazon or netsux where they do a season and it’s awesome but oh, no! It isn’t #1 for a month on launch!… better cancel it.

    It’s still just a billionaire owned company though and likely to do what everyone else does eventually. Can’t wait for the next thing to come along and nuke ads again.

      • mr_rusty_shackleford@lemmy.world
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        4 hours ago

        For All Man Kind is great, Star City is pretty good so far, Silo is great but drags at parts, and Severance is great, Foundation is well made and gets a little better each season. Monarch started strong, but gave up on it. Invasion was okay. Overall these shows are better than almost everything else on TV. Plenty of good non sci-fi too, widows bay, slow horses, lasso, etc. Definitely building out a high quality catalog and hitting their stride.

        • Dnb@lemmy.dbzer0.com
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          3 hours ago

          Yeah I’ve enjoyed for all mankind. Tried foundation feel asleep the first few times. Will try it again and the others thanks!

          • dreamkeeper@literature.cafe
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            2 hours ago

            It takes a while but it does get good, especially the Empire storyline. There’s some dumb writing and a couple mid actors but for the most part it’s a good show.

    • BassTurd@lemmy.world
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      6 hours ago

      I have one for music, dropout.tv, and a service that I use to fill the gap.

      If I didn’t watch stuff on dropout, I’d probably donate or keep the sub because it’s truly a great company ran by Sam Reich, and I like supporting them.